CJN Marketing Services

Sustainability is no longer just an optional buzzword in the world of business, it has become a vital aspect in marketing strategies that businesses can no longer overlook. What does this mean for businesses? Read on to find out why sustainability is becoming increasingly important in marketing. Consumers are Driving the Change Consumer behavior is witnessing a shift towards sustainability, indicating that businesses can no longer ignore the importance of sustainability in their marketing strategies. Consumers are becoming more environmentally conscious and socially aware of the impact of their purchases on the planet and society. According to a Nielsen report, "a significant 81% of respondents feel strongly that companies should help improve the environment." Failing to consider sustainability and social responsibility in marketing strategies could have long-term consequences for businesses. Sustainability Leads to Cost Savings Sustainable practices lead to cost savings for

     In today's digital landscape, influencer marketing has emerged as a powerful strategy for businesses to connect with their target audience and drive brand awareness. By leveraging the influence of individuals who have a significant following on social media platforms, companies can effectively promote their products or services in a more authentic and relatable manner. In this article, we will delve into the world of influencer marketing, exploring its benefits, best practices, and how businesses can harness its potential. 1. Understanding Influencer Marketing Influencer marketing is a form of collaboration between businesses and individuals who have established credibility and influence within a specific niche. These influencers, often social media personalities, have built a loyal and engaged following, and their opinions and recommendations hold significant weight among their followers. By partnering with influencers, businesses can tap into their existing audience, gaining

     If you conduct a Google search for "pay per click," you will find that very little information exists that really explains this concept besides "IT DRIVES TRAFFIC TO YOUR WEBSITE". which sounds great, but without knowing how?       Many of these marketing terms were like learning a new language when I first started my business. I came to the same conclusion after spending a lot of time doing research and spending thousands of dollars on a mentorship for an Ad Strategist: pay-per-click advertising is the same thing. Intangible, and for the same reason that many business owners stick to what they know about marketing or attempt unsuccessfully to run social media ads. The simplest way to expand your business, now or in the future, is through marketing and advertising. Wikipedia defines pay-per-click as an internet advertising model in which an advertiser pays a publisher for each click on an advertisement. First-tier search engines are typically associated with pa

  A well-crafted business plan is the foundation of any successful venture. Whether you're starting a new business or looking to secure funding for your existing one, a business plan is crucial. In this blog post, we will provide you with a guide on how to write a comprehensive business plan. We will also include an example to help you understand the process better. So, let's dive in and get started! Executive Summary The executive summary is a concise overview of your entire business plan. It should highlight the key elements of your business, such as your mission, vision, target market, and competitive advantage. Keep it brief, yet compelling, as it serves as an introduction to potential investors or stakeholders. Company Description In this section, provide a detailed description of your company. Discuss your business's history, structure, and legal status. Explain your products or services, target market, and unique selling proposition. Highlight any achievements, award

  If you are looking for a place to take your kids for a fun educational day The Franklin Institute Science Museum is one of the best places to take them! There are so many places to visit in the local Philadelphia area! Here's one of our favorites! One of the country’s first science museums, the Franklin Institute takes its name from inventor and former Philadelphian Benjamin Franklin. Today, it serves as an entertaining and educational destination for visitors of all ages—its hands-on exhibits, temporary exhibitions, planetarium, and other offerings make it a family-friendly must. It is located at 222 North 20th Street, Philadelphia. Founded in 1824 and spread across three floors, the Franklin Institute is Pennsylvania’s most-visited museum—no surprise, given its wealth of activities and exhibitions designed to encourage curiosity. Experience its exhibits, which range from a SportsZone and rooftop Joel N. Bloom Observatory to the museum’s famed immersive Giant Heart. Test your s